Online registration is available until: 9/30/2026

What if you could measure transformational impact in 2 minutes and use it to win more grants, retain donors, and prove lasting change? The answer is hope measurement. And it's not what you think.

This is the science of hope; a validated construct backed by 2,000+ studies showing hope is the single best predictor of wellbeing. Hope is measurable, teachable, and proven to predict employment, health, and education outcomes that funders care about most.

WHAT YOU'LL LEARN IN 3 HOURS

FUNDRAISING & MARKETING: Research shows hope-centered appeals (combining sadness + hope) generate significantly higher donations than crisis-only messaging. Learn the formula that builds sustainable donor relationships, positions donors as change agents (not passive givers), and increases retention.

PROGRAM DESIGN: Transform "120 people served" into "Hope scores increased 2.5 points; 82% identified personal goals; 91% developed multiple pathways." Integrate validated assessment tools (Adult Hope Scale, Children's Hope Scale) and design activities that intentionally build Goals, Pathways, and Agency.

GRANT WRITING: Differentiate your proposals by using validated hope metrics rather than homegrown surveys. Write compelling needs statements citing hope research, develop SMART objectives with hope score targets, and build evaluation plans using evidence-based tools that demonstrate profound impact.

Learning Objectives:

1. Define hope as a measurable construct (goals, pathways, agency)
2. Apply hope-centered messaging to increase donor engagement
3. Design programs demonstrating transformational outcomes

Registration Fees:

FFTA Members: $195
Non-members: $235

This live webinar has been approved for 3 Continuing Education hours. Family Focused Treatment Association, #1659, is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved as ACE providers. State and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for continuing education credit. FFTA maintains responsibility for this course. ACE provider approval period: 4/10/2025 - 4/10/2028.

Online registration is available until: 9/30/2026