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Using Customer Experience to Increase Foster Parent Recruitment and Retention
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April Webinar

Using Customer Experience to Increase Foster Parent Recruitment and Retention


Business leaders across the world have discovered that managing Customer Experience-customers’ perception of their interactions with a brand- is the foundation for building brand loyalty and increasing positive word of mouth. This webinar will explore the concept of Customer Experience and how it pertains to foster parent recruitment and retention, outline how to develop a customer-first recruitment strategy, and discuss how managing the perception of your agency can be the key to successful recruiting.
FFTA members will receive an invitation to register for this webinar. 

Learning Objectives:
1. Define Customer Experience and understand how it impacts foster parent recruitment and retention
2. Outline the steps needed to develop customer-focused recruitment and retention strategies
3. Discuss specific strategies and techniques that could be utilized to improve the experience of prospective foster parents

Presenters:
Michael Savenelli, MA is the Program Director of the Therapeutic Foster Care Program (TFC) at the Children’s Community Programs of CT (CCP). Under his leadership the TFC program at CCP has seen the program increase in size by over 40% in just two years, including a 38% increase in foster homes, through the use of data-informed decision making and an emphasis on Customer Experience. Michael received his MA from Columbia University and prior to his work in foster care worked as a therapist specializing in high-risk adolescent males.
Brandon Warner is the Program Director of Community Outreach at the Children’s Community Programs of CT (CCP). Working as a Program Supervisor for Therapeutic Foster Care (TFC), Brandon acted as the primary foster parent recruiter and spearheaded many of the Customer Experience initiatives at the foundation of CCP’s recruitment and retention success. In his extensive career in social services Brandon has worked for The CT Department of Children and Families and Court Support Services Division, before joining CCP in 2013.


Michael Savenelli, MA


Brandon Warner
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